The more I read, the more I agreed.
— Don Norman

The world is working exactly as we designed it.


The combustion engine which is destroying our planet’s atmosphere and rapidly making it inhospitable is working exactly as we designed it. Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” initiative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.

The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.

Mike’s new book is exactly the right book for this exact moment and you absolutely must read it.
— Ken Norton, Google GV (formerly Google Ventures)
As we face a crisis point where technology influences every aspect of our lives, Ruined by Design gives us reasons to be both furious and hopeful. An incredibly persuasive call to action that will help designers at every stage of their careers realise how much power they have, this thoughtful work dismantles myths and provides an uplifting, challenging framework for change.
— Sacha Judd, Diversity and Inclusion Champion